advertising campaign

  • Draft 1 objective for the marketing proposal to show how product can be applied to your brand. For example, include a statement about the features of the product and the benefits of those features for the customer, or a new product satisfaction guarantee policy.Price Objective
  • Draft 1 objective of the marketing proposal to show how price can be applied to your brand. For example, consider how to possibly discount the price for a short time in an advertising campaign to entice current and new customers to try the product or competitively price the product against its competitors for maximizing market share.Place Objective
  • Draft 1 objective of the marketing proposal to show how place can be applied to your brand. Examples include introducing the product in an online capacity to gain market share, or finding numerous distribution outlets for the product.Promotion Objective
  • Draft 1 objective of the marketing proposal to show how promotion can be applied to your brand. For example, one message could be to explain the quality of the brand over the competition, or a special promotion offering a 25% discount on the first online purchase as another way to increase brand awareness.Conclusion
  • Summarize your understanding of how the 4 Ps are linked for this particular brand.References