Assignment title Developing and Managing a Strategic Marketing Plan This assignment provides the learner with the understanding and skills to support active engagement in the process of strategic marketing management.

Assignment title Developing and Managing a Strategic Marketing Plan

This assignment provides the learner with the understanding and skills to support active engagement in the process of strategic marketing management.
Scenario

You are the Marketing Manager of your company and you’ve been asked by the board of directors to come up with a Strategic Marketing Plan for the organisation 2016 however, the board has asked you to address the follow four Task.

Give a brief outline of your organization in terms of its background, products and markets (50-100 words)

Task 1: Understand the principles of strategic marketing management. (500 words)
(A.C.1.1) Using examples, discuss the role of strategic marketing in your organisation. . (link marketing to corporate strategy )& (use theory literature and link it with mission in the organization)
(A.C.1.2) explain the processes involved in strategic marketing. (you can use the pyramid in lesson one )
(A.C.1.3) evaluate the links between strategic marketing and corporate strategy. ( you can use the pyramid chart in lesson one with showing examples to be used )

Task 2: Understand the tools used to develop a strategic marketing strategy. (1000 words)

(A.C.2.1) assess the value of models used in strategic marketing planning. (Need marketing models )
(A.C.2.2) discuss the links between strategic positioning and marketing tactics. (select a model and explain it)
(A.C.2.3) analyse the merits of relationship marketing in a given strategic marketing strategy. (branding faces and how it related to customer ) & (the way the organization do business)

Task 3: Be able to use strategic marketing techniques. (1000 words)

(A.C.3.1) use appropriate marketing techniques to ascertain growth opportunities in a market. (Collected data)
(A.C.3.2) plan how to use marketing strategy options in a market.
(A.C.3.3) create appropriate strategic marketing objectives for a market.
Task 4: Be able to respond to changes in the marketing environment. (500 words)

(A.C.4.1) report on the impact of changes in the external environment on a marketing strategy. (identifying )
(A.C.4.2) conduct an internal analysis to identify current strengths and weaknesses in a marketing strategy. (SWOT analysis)
(A.C.4.3) propose strategic marketing responses to key emerging themes in a marketing strategy. (Challenges )