Knowledge and understanding a) Determine and assess the differences between domestic and International marketing research and marketing information systems. b) Critically evaluate international research and information objectives,based on a thorough analysis of the International context and the business / marketing objectives c) Understand and analyse the particular challenges of achieving equivalence and comparabilty in primary research and in the interpretation of secondary data.
Knowledge and understanding a) Determine and assess the differences between domestic and International marketing research and marketing information systems. b) Critically evaluate international research and information objectives,based on a thorough analysis of the International context and the business / marketing objectives c) Understand and analyse the particular challenges of achieving equivalence and comparabilty in primary […]