entry into foreign markets
400 Words
Define the following modes of entry into foreign markets:
- Exporting
- Countertrade
- Switch trading
- Counter purchase
- Licensing, franchising
- Collaboration
- Strategic alliances
- Equity joint ventures
Additionally, discuss the following:
- Motives, advantages, and disadvantages of each term above
- Overall control issues and risks
- If you were an international clothing manufacturer who was looking to reduce costs and improve efficiencies, which do you think is the entry mode that promises the best success?
