Individual Marketing Assignment- Report 2500 words, maximum 2750 words- Times New Roman 12 point font, double line spacing- Harvard referencing– 15-20 references expected Aim: Conduct a marketing analysis of Haighs Chocolates- https://www.haighschocolates.com.au/ Marking criteria: Aim: A study of the marketing environment and strategy of Haighs- Chocolates Describe the marketing background of the company that includes key- information about the industry indicating where the company fits and/or positions itself paying special attention to sustainable practices- environment, society, resources use, etc (10%) Analyse the main products, services, suppliers and customers of the- company (10%)

Individual Marketing Assignment- Report

2500 words, maximum 2750 words-

Times New Roman 12 point font, double line spacing-

Harvard referencing– 15-20 references expected

Aim: Conduct a marketing analysis of Haighs Chocolates-

https://www.haighschocolates.com.au/
Marking criteria:
Aim: A study of the marketing environment and strategy of Haighs- Chocolates

Describe the marketing background of the company that includes key- information about the industry indicating where the company fits and/or positions itself paying special attention to sustainable practices- environment, society, resources use, etc (10%)

Analyse the main products, services, suppliers and customers of the- company (10%)

Describe the following marketing strategies used by the company-
o pricing (10%)
o promotion (10%)
o distribution (10%)
Compare the marketing mix to its competitors (10%)-

Make recommendations for improvement of marketing mix for product(s)- to become more competitive- Include relevant sustainability aspects (20%)

Appendix: Include a SWOT analysis and positioning chart (10%)-

Report writing and referencing (10%)-

Referencing must be good ::