Journal Of Consumer Research
TOPIC:
How medium of communication can influence effective communication process? (1500 words using reference below) Berger, J. and Iyengar, R., 2013. Communication Channels and Word of Mouth: How the Medium Shapes the Message. _Journal Of Consumer Research_, Vol. 40, Issue 3, p567-579. October 2013, Available at < http://web.b.ebscohost.com/ [1]> [Accessed 14 April 2016] Brotheridge, C., Neufeld, D. and Dyck, B., 2015. Communicating virtually in a global organization. _Journal Of Managerial Psychology, _Vol. 30, Issue 8, p909-924. Available at <http://web.b.ebscohost.com/ [1]> [Accessed 14 April 2016] Ho, C., 2013. Communication Makes a Corporate Code of Ethics Effective: Lessons from Hong Kong. _Journal of Construction Engineering & Management_, Vol. 139, No. 2, p128-137. January 2013, Available at <http://web.b.ebscohost.com/ [1]> [Accessed 8 April 2016] Hung, K., & Lin, C., 2013. More communication is not always better? The interplay between effective communication and interpersonal conflict in influencing satisfaction. _Industrial Marketing Management_, Vol. 42, No. 8, p1223-1222. November 2013, Available at <http://web.b.ebscohost.com/ [1]> [Accessed 8 April 2016] Magee, R., 2013. Can a print publication be equally effective online? Testing the effect of medium type on marketing communications. _Marketing Letters_, Vol. 24, No. 1, p85-95. March 2013, Available at <http://web.b.ebscohost.com/ [1]> [Accessed 8 April 2016]
