Marketing Plan This week you will continue your comprehensive marketing plan researching the SAME company that you researched in previous units. Again, utilizing the CSU Online Library, you will research the various elements of the marketing plan as it relates to this company. In Unit VI you will provide a comprehensive discussion of the promotion strategies of your company. Promotion This section will provide a comprehensive look at the promotional strategies of your organization. Begin with a look at the promotional objectives or themes used by your company. From there, review the promotional mix, this should include a preliminary discussion of the importance of IMC to your company. Promotion methods such as personal selling mass selling (advertising and publicity) and sales promotion should all be addressed in detail. Competitive Advantage Competitive advantage is an important goal of every company, so address whether your company has a competitive advantage WITH RESPECT TO PROMOTION. The idea is to discuss whether your company has a competitive advantage with respect to how they promote their products. Again, this section should only discuss whether your company has a competitive advantage with respect to promotion (product, price and place are discussed in other sections). Once you have stated your position, remember to include your rationale.

 Unit VII Research Project

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Unit VI Research Project

 

Marketing Plan This week you will continue your comprehensive marketing plan researching the SAME company that you researched in previous units. Again, utilizing the CSU Online Library, you will research the various elements of the marketing plan as it relates to this company. In Unit VI you will provide a comprehensive discussion of the promotion strategies of your company. Promotion This section will provide a comprehensive look at the promotional strategies of your organization. Begin with a look at the promotional objectives or themes used by your company. From there, review the promotional mix, this should include a preliminary discussion of the importance of IMC to your company. Promotion methods such as personal selling mass selling (advertising and publicity) and sales promotion should all be addressed in detail. Competitive Advantage Competitive advantage is an important goal of every company, so address whether your company has a competitive advantage WITH RESPECT TO PROMOTION. The idea is to discuss whether your company has a competitive advantage with respect to how they promote their products. Again, this section should only discuss whether your company has a competitive advantage with respect to promotion (product, price and place are discussed in other sections). Once you have stated your position, remember to include your rationale.

 

Design an open- ended question to determine whether households engage in gardening.

Design an open- ended question to determine whether households engage in gardening. Also develop a multiple- choice and a dichotomous question to obtain the same information. Which form is the most desirable?

Case Study Analysis:

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Case Study Analysis:

 

Case Study Analysis:

There are no exact answers or perfect solutions to case problems. Indeed, each recommended solution and justification can and is usually different comparatively amongst a group of respondents. The solution must fit the case and must be vigorously supported. The problem statement, analysis, selected solution, and especially the justification of the selected solution, are all critical elements in the case method. There are no short cuts to case presentations but a formalized methodology that enables the case presenter the optimal way to solve the case problem.

Your responses must be comprehensive, using terminology and concepts presented in the primary textbook as well as supplementary resources. Write in complete sentences and use good grammar, double-spacing, Times New Roman 12 point font, with one inch margins. Be sure to cite your resources and provide the references using APA format. Remember to reference all work cited or quoted by the text authors. You should be doing this often in your responses. Complete and submit the case study.

You must read and follow the Graduate Case Study Format file found in the course resources area. Please double-space, use 12 point font, with one inch margins. Be sure to cite your resources and provide the references using APA format. Remember to reference all work cited or quoted by the text authors. You should be doing this often in your responses.

Complete and submit the case study at the end of chapter 9 in your text: Why DineEquity’s CEO Julia A. Steward Manages Like a Teacher”. Answer all of the discussion questions for this case on page 263 of the textbook.

In addition to the case analysis; be sure to answer all of the questions given for the case. Your responses must be complete, using terminology and concepts presented in the primary textbook as well as supplementary resources. Please double-space, use Times New Roman 12 point font, with one inch margins. Be sure to cite your resources and provide the references using APA format. Remember to reference all work cited or quoted by the text authors. Note: This includes your textbook.

Assignment Outcomes

Evaluate and incorporate emerging relevant technologies applicable to the Business environment

Demonstrate ethical behavior in regard to information and information technology

Analyze and evaluate your overall comprehension of the course relative to a broad-based evaluation of your understanding of the course concepts