objectifying effects of these advertisements
Jida Al Mazrouei
G00046466
MCM 300
December 15, 14
Methodology
Research Question: Does the media have a negative influence on society in the way it advertises women?
how is women objectification in commercials viewed by young males and females at AUS?
1. Approach + Rationale: Qualitative or Quantitative
I will be using the qualitative approach because my research Question requires me to find out why people behave a certain way as well as how societies react to certain behaviors and why. Furthermore using the method of interviews can help advance my research in the sense that I would be able to observe my peer’s reaction and feedback to my question.
Methodology + Rationale: Interview Questios:
By recording my data I can look back and reflect at the different opinions I received from the group members and compare. I can show the group members a sample of a magazine advertisement that objectifies women. I will be asking both male and female university students, however my research is about females so the majority of my interviewees will be females.
Research Instrument:
Population and Sampling:Males & Females:
Does the media have a negative influence on society in the way it advertises women?
1. What is your gender?
https://www.surveymonkey.com/i/t.gifWhat is your gender? Female
https://www.surveymonkey.com/i/t.gifMale
2. How often are you exposed to advertisements?
https://www.surveymonkey.com/i/t.gifHow often are you exposed to advertisements? On a daily basis
https://www.surveymonkey.com/i/t.gifOnce a week
https://www.surveymonkey.com/i/t.gifRarely
3. Do you see a difference between the way men are advertised and the way women are?
https://www.surveymonkey.com/i/t.gifDo you see a difference between the way men are advertised and the way women are? Yes
https://www.surveymonkey.com/i/t.gifNo
https://www.surveymonkey.com/i/t.gifIf Yes, please explain
4. Do you think women are perceived negatively in certain advertisements?
https://www.surveymonkey.com/i/t.gifDo you think women are perceived negatively in certain advertisements? Yes
https://www.surveymonkey.com/i/t.gifNo
https://www.surveymonkey.com/i/t.gifOther (please explain)
5. In your opinion, what is the impact of these advertisements on society?
In your opinion, what is the impact of these advertisements on society?
6. “Certain advertisements play a major role in the objectification of women” , do you agree with this statement?
https://www.surveymonkey.com/i/t.gif”Certain advertisements play a major role in the objectification of women” , do you agree with this statement? No
https://www.surveymonkey.com/i/t.gifYes
7. Give suggestions on ways to decrease the objectifying effects of these advertisements?
Give suggestions on ways to decrease the objectifying effects of these advertisements?
Population: people between the ages of 18 to 25, because I am interested to know what unmarried young adults are affected by these commercials and how it can influence their future decisions.
Sample: AUS students, convenience sample. Interviewing around 10 students.
I need to know how young males and females react to the way women are advertised and objectified in television and magazine commercials.
A few links I found:
http://pure.au.dk/portal/files/10594/8_-_sexual_objectification_of_women.pdf http://newyorksociologist.org/11/Berberick2011.pdf http://www.krepublishers.com/02-Journals/JC/JC-01-0-000-10-Web/JC-01-1-000-10-Abst-PDF/JC-01-1-013-10-002-Ifezue-A-N/JC-01-1-013-10-002-Ifezue-A-N-Tt.pdf
