Select a single communication from a US firm targeted to its domestic consumers. Your task is to generate (at least) 5 theory-based, constructive criticisms of the selected communication (which could be an ad, a web page, a single coupon, price promotion, or cause-related marketing promotion). In each case, you must explain why the existing communication is sub-optimal and why your proposed recommendation will lead to an improvement in its effectiveness.

Select a single communication from a US firm targeted to its domestic consumers. Your task is to generate (at least) 5 theory-based, constructive criticisms of the selected communication (which could be an ad, a web page, a single coupon, price promotion, or cause-related marketing promotion). In each case, you must explain why the existing communication is sub-optimal and why your proposed recommendation will lead to an improvement in its effectiveness.

Your Project will be evaluated on the basis of the quality of the following:

1)Use of Concepts and Theories (3pages)

Draw upon your Text book as well as other research in psychology to explain the rationale for each of your constructive criticisms.

2)What did you Learn? (1 page)

At least 1 concept or theory that you acquired in your research or analysis (apart from regular class assignments or discussion).