Select and explain the role of a specific aspect of the communications mix, exploring current applications and initiatives (evidenced with 2-3 contemporary case studies), and anticipated communications industry developments. Contribute 2000 words to one of the aspects of the tactical mix.

Select and explain the role of a specific aspect of the communications mix, exploring current applications and initiatives (evidenced with 2-3 contemporary case studies), and anticipated communications industry developments.

Contribute 2000 words to one of the aspects of the tactical mix.