Xhipotle Mexican Grill in 2001

Number of Pages: 1 (Double Spaced)

Writing Style: APA

Number of sources: 1

Please read thus relatively short: http://www.businessweek.com/articles/2013-10-03/chipotle-the-one-that-got-away-from-mcdonalds which bought Xhipotle Mexican Grill in 2001 but sold it in 2006, made a mistake. Chipotle went public in 2006, and has done exceedingly well. In the past 2 years, it doubled its market capitalization to $16b, and shows steady increases in its revenues and profits. Was this decision by McDonalds to ‘downscope’ its operations a dad one? Write a 275 word article with an original title where you analyze this question. FYI, McDonalds has a much bigger market cap ($95b), but has seen flat revenues and profits recently