A description of your message

A description of your message and discussion of the desired results
A description of the intended audience for your message. Be specific and include the appropriate demographic information for your target audience.
A description of the typography you plan to use in your message (e.g., this might include the font or typeface you plan to use or the tone you want the type to achieve). Include an explanation for why the typography you chose is appropriate.
An explanation of how you plan to utilize visuals to support your message. To provide support for your explanation, be sure to discuss one of the alternatives you considered before settling on your approach.
Identify the platform/medium you plan to use to communicate your message (e.g., Word document, PowerPoint presentation, web application).
An explanation for the platform or medium you selected.