Enter the United States by Bus
Enter the United States by Bus
This case explores some issues related to entering a new foreign market and describes the strategies that one UK firm is using to find success in the North American market for medium-distance intercity transport.
Write a paper on entering a new foreign market.
Address the following in your paper:
· As a late mover into the US intercity bus market, what advantages and disadvantages does Megabus have?
· Does Megabus have any overwhelming resources and capabilities?
· As a college student, among choices of private car, train, airplane, Greyhound, and Megabus between Chicago and Columbus, which one would you choose?
Include a title page and 2-3 references. Only one reference may be from the internet (not Wikipedia). The other reference must be from the Grantham University online library. Please adhere to the Publication Manual of the American Psychological Association (APA), (6th ed. 2nd printing) when writing and submitting assignments and papers.
2 ASSIGNMENT
· Personal Power
This week you learned about power in the workplace.
Write a paper on “Personal Power.”
Address the following in your paper:
· Describe ways in which you might increase your personal power.
· How would you:
o Appeal to a vision or higher purpose?
o Use rational persuasion?
o Help people to like you?
o Rely on the rule of reciprocity?
o Develop allies?
o Ask for what you want?
Include a title page and 3-5 references. Only one reference may be from the internet (not Wikipedia). The other reference must be from the Grantham University online library. Please adhere to the Publication Manual of the American Psychological Association (APA), (6th ed. 2nd printing) when writing and submitting assignments and papers.
3 assignments
· The Fate of Opel
The once mighty General Motors, unable to survive by meeting the needs of customers turned to the taxpayers for a bailout in the U.S. In Europe its Opel subsidiary required similar life support from the German government. However, GM wanted to get help in a way that enabled it to continue to benefit from Opel.
Address the following in your paper:
· What are the costs and benefits of FDI inflows for a host country such as Germany?
· Will foreign firms such as GM always make decisions in the best interest of the host country?
· In an effort to preserve German jobs, the Magna plan would close a more efficient plant in Spain. What would you do if you were a Spanish government official? What if you were a German official?
· How would you vote if you were a member of the GM board regarding the fate of Opel?
Include a title page and 3-5 references. Only one reference may be from the internet (not Wikipedia). The other reference must be from the Grantham University online library. Please adhere to the Publication Manual of the American Psychological Association (APA), (6th ed. 2nd printing) when writing and submitting assignments and papers.
