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Document 1 of 1 Advertising Progress: American Business and the Rise of Consumer Marketing / Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business Author: Dorst, John D ProQuest document link Abstract: Dorst reviews “Advertising Progress: American Business and the Rise of Consumer Marketing” by Pamela Walker Laird and “Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business” by Roland Marchand. Subject: Nonfiction; Consumer advertising; Public relations; Corporate image; Publication title: Journal of Communication Volume: 49 Issue: 4 Pages: 223-227 Number of pages: 5 Publication year: 1999 Publication date: Autumn 1999 Publisher: Wiley Subscription Services, Inc. Place of publication: New York Country of publication: United States Publication subject: Communications, Sociology, Psychology, Education, Journalism, Medical Sciences ISSN: 00219916 CODEN: JCMNAA Source type: Scholarly Journals Language of publication: English Document type: Book Review-Comparative ProQuest document ID: 233073190 Document URL: http://search.proquest.com.ezproxy.saintleo.edu/docview/233073190?accountid=4870 Copyright: Copyright Oxford University Press(England) Autumn 1999 Last updated: 2014-11-22 Database: ABI/INFORM Complete,ProQuest Research Library
Bibliography Citation style: APA 6th – American Psychological Association, 6th Edition
John, D. D. (1999). Advertising progress: American business and the rise of consumer marketing / creating the corporate soul: The rise of public relations and corporate imagery in american big business. Journal of Communication, 49(4), 223-227. Retrieved from http://search.proquest.com.ezproxy.saintleo.edu/docview/233073190?accountid=4870
_______________________________________________________________ Contact ProQuest Copyright 2015 ProQuest LLC. All rights reserved. – Terms and Conditions
- Advertising Progress: American Business and the Rise of Consumer Marketing / Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business
- Bibliography
_______________________________________________________________
_______________________________________________________________ Report Information from ProQuest June 05 2015 17:47 _______________________________________________________________
Document 1 of 1 Advertising Progress: American Business and the Rise of Consumer Marketing / Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business Author: Dorst, John D ProQuest document link Abstract: Dorst reviews “Advertising Progress: American Business and the Rise of Consumer Marketing” by Pamela Walker Laird and “Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business” by Roland Marchand. Subject: Nonfiction; Consumer advertising; Public relations; Corporate image; Publication title: Journal of Communication Volume: 49 Issue: 4 Pages: 223-227 Number of pages: 5 Publication year: 1999 Publication date: Autumn 1999 Publisher: Wiley Subscription Services, Inc. Place of publication: New York Country of publication: United States Publication subject: Communications, Sociology, Psychology, Education, Journalism, Medical Sciences ISSN: 00219916 CODEN: JCMNAA Source type: Scholarly Journals Language of publication: English Document type: Book Review-Comparative ProQuest document ID: 233073190 Document URL: http://search.proquest.com.ezproxy.saintleo.edu/docview/233073190?accountid=4870 Copyright: Copyright Oxford University Press(England) Autumn 1999 Last updated: 2014-11-22 Database: ABI/INFORM Complete,ProQuest Research Library
http://search.proquest.com.ezproxy.saintleo.edu/docview/233073190?accountid=4870http://search.proquest.com.ezproxy.saintleo.edu/docview/233073190?accountid=4870Bibliography Citation style: APA 6th – American Psychological Association, 6th Edition
John, D. D. (1999). Advertising progress: American business and the rise of consumer marketing / creating the corporate soul: The rise of public relations and corporate imagery in american big business. Journal of Communication, 49(4), 223-227. Retrieved from http://search.proquest.com.ezproxy.saintleo.edu/docview/233073190?accountid=4870
_______________________________________________________________ Contact ProQuest Copyright 2015 ProQuest LLC. All rights reserved. – Terms and Conditions
http://www.proquest.com/go/contactsupporthttp://search.proquest.com/info/termsAndConditions- Advertising Progress: American Business and the Rise of Consumer Marketing / Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business
- Bibliography
