Tourism 2020 Vision

Running Head: HOTEL INDUSTRY 1

 

 

 

HOTEL INDUSTRY 8

 

 

Table of content Page number

1. Introduction ——————————————————— 2

A. Research topic ——————————————————— 2

B. Secondary Data ——————————————————– 2

C. Research Interest ——————————————————— 3

D. Structure ——————————————————— 3

2. Research Question ——————————————————— 4

3. Research Methodology ——————————————————— 4

A. Research Process ——————————————————— 4

B. Sampling site and sample approach —————————————– 5

C. Research location ——————————————————– 5

4. Research Timeline ——————————————————— 5

5. Achievement after the research —————————————————— 7

6. Reference ——————————————————— 8

 

 

 

 

 

 

 

 

1.0 INTRODUCTION

1.1 Research Topic

This study will be focusing on the hotel industry by looking at the change in travelling pattern within the corporate guest structure; it’s not like before where only white colour used to travel but mow even blue colour and workers travel. The study will, therefore, try to understand the implications of these travelling changes in the hotel industry in terms of its services delivery structures and their business strategies.

1.2 Secondary data

Changes in the travelling patterns around the globe arising from the rise in the number of travellers with diverse needs increasing have been the game changer in the hospitality/hotel industry around the globe. There are far reaching implications associated with these changes according to the available secondary data on the trends in the hotel industry. The changes have brought about shortages in skilled and qualified employees in the hotel industry to deal with the needs of customers from different segments (Deegan and Horan, 2003). In the past hotels owners had been concentrating on training their employees on serving white people who were the main travellers around the world. Studies indicate that the new trending in the traveling industry means that the hospitality industry have shortages in the number of skilled as well as qualified employees who can serve the needs of new customer segments in the hospitality sector (Deegan and Horan, 2003).In order to accommodate the new changes, the hotel owners have to invest heavily in education and training of its staffs for them to gain the required skills (Lewis, 2006). As a result the cost of training and development of employees in the hotel industry has been on the risk in recent years.

Additionally, in order to address the growing needs of its customers the hotel industry has to invest heavily in the IT sector as a result, so as to be able to improve efficiency in serving corporate guests, given that their numbers have increased in the recent years(WTO, 2001).The available secondary data only focus on the challenges and merits associated with the new travelling patterns on the hotel industry, failing to identify the actual implications of the changes on the hotel industry business strategies. Thus, this research will seek to fill this research gap by identifying the implications of changes in the travelling patterns on the hotel industry business strategies.

1.3 Research Interest

In conducting this research I am interested in understanding the implications that the new travelling pattern has on the way the hotel industry serves its corporate guest as well as the changes that have been introduced in the industry service structure. My main interest is to understand the long term implications that the changes have on the business strategies that have been employed traditionally by the hotel sector in the past.

1.4 Structure

The research will be organized in a number of sections. The first section will be the introduction part, which will introduce the topic of the study in terms of its background, the importance of the research and its implications. The second part will be a literature review part, which will contain a review of the already existing data in relation to the topic of the study. The section will be aimed at giving an overview of what other scholars say about the topic of this study. The third section will be methodology, and it will contain detailed information on the research methods such as data collection techniques, sampling methods, design and sample size used in the study for purposes of collecting data. The other section will be the finding and discussion section, which will provide information on the findings of the study and its implications in relation to the existing literature. The final section of the paper will be the study’s conclusion, and it will provide a summary of the study findings and it future implications to the hostel industry management.

2.0 RESEARCH QUESTIONS

In order to complete this study a number of questions will be used to guide the researcher in the data collection process. Therefore, the following will be the main research questions;

(i) How has your hotel service structure been affected by new travelling trends?

(ii) What changes have you introduced in your business in relation to the new trends?

(iii) What are the opportunities presented to your hospital business by the new travelling trends?

(iv) What are some of the challenges that your hospitality business is facing as it tries to adapt to the new trends in the travelling industry?

(v) In which way have the newest trends impacted your hotel business strategies?

3.0 RESEARCH METHODOLOGY

3.1 Research Process

The research process will start by designing the interview questions will be used in collecting data. Once the interview questions have been formulated, the next step will be choosing the study sample size from which the participants will be drawn to participate in this study. Once the sample size has been chosen the next step will be collecting data through interviewing the study participants (Ketchen, 2007). After the data collection process is completed the next stage will be to analyse the data in order to come up with the inferences (Kothari, 2004). The final step will be writing the final research report and presenting it to my professor.

3.2 Sampling Site and Sample Approach

The study sampling site will be in Melbourne whereby a sample of ten guest hotels that deals with corporate guests will be sampled. The ten hotels will be expected to provide who participants each (one employee and one customer), who will be interviewed based on the research questions (Kothari, 2004). On the other hand, the random sampling approach will be used in this study. The study participants (hotels) sampled randomly to avoid biases which may affect the quality, accuracy and validity of the data that will be collected during the research process (Jha, 2008).

3.3 Research Location

The study, research location will be Melbourne which is one of the cities around the globe that has many hospitality businesses. The data will be collected from ten hospitality businesses that deal with travelling guests. The purpose of using Melbourne City as the study location is due to the high number of hotels found here, making it easier and less expensive to conduct the study, given that the data collection approach that will be used in the study will be time consuming requiring for a research location that is not big.

4.0 RESEARCH TIMEFRAME

Before initiating the research process the first step will be planning the entire study process in order to allocate the appropriate resources needed to complete the study on time. The available time to complete the study will be nine weeks; therefore, it will be critical to identify the main research items and the amount of time that will be allocated to each item so that it can be fully completed. The first item will be completion of the research proposal which will take one week for it to be completed and approved by my professor. The table below summarizes the timeframe for various items to be completed during the study process

ACTIVITIES	Week 1	Week 2	Week 3	Week 4	Week 5	Week 6	Week 7	Week 8	Week 9
Research Proposal	·
Collection of data and review of literature on the topic of the research		·
Interview layout			·
Preparing for the interview				·
Interview conduction					·
Assessment and interpretation of feedbacks						·
Primary and secondary data analysing							·
Research conclusion								·
Project submission									·

 

5.0 ACHIEVEMENTS AFTER THE RESEARCH

The completion of this study will help to complete my degree in the area of hospital management. Additionally, the findings from the study will enable me to improve my managerial skills as it will help me in understanding the long term implications of new trends in the hotel industry. The research will be critical in understanding the how new trends, such as new travelling patterns impact on the ways the hotel business do to businesses. The completion of this research will be critical in understanding how as a manager I should be able to undertake organizational restructuring with an aim of enabling a business to cater for the growing needs of customers and take advantage of the new opportunities presented by the business environment changes. Additionally, by completing the study I will be able to understand how business environment changes possess challenges to business organizations and how business strategies are changed in order to overcome the challenges in question.

 

 

 

References

Deegan, M. and Horan, T. (2003).Smith Travel Research, PhoCusWright Inc., Pricewaterhouse Coopers Graphic.Chicago Tribute.

Jha, N. K. ,(2008).Research methodology. Chandigarh: Abhishek Publications.

Ketchen, D. J. ,(2007).Research methodology in strategy and management. Amsterdam: Elsevier/JAI.

Kothari, C. R. ,(2004).Research methodology methods & techniques (2nd rev. ed.). New Delhi: New Age International (P) Ltd.

Lewis, A. (2006). Stakeholder Informed Tourism Education: Voices from the Caribbean. Journal of Hospitality, Leisure, Sport & Tourism Education, 5(2), 14-24.

WTO. (2001). Tourism 2020 Vision: Global Forecasts and Profiles of Market Segments. Madrid:World Tourism Organization.